Fisherman's Friend Lozenges
Segways were turned into boats with gorgeous captains and taken to outdoor places such as high traffic areas, beaches, and busy streets. The segways and uniforms provided high cut through and discussion and people were easy to engage and sample to
Carefree Barely There is a personal care product targeted at young women aged 18+. We took this campaign to the streets and busy malls with roaming sampling teams handing out purse packs of samples. The sampling team were clearly branded in bright pink and the sample packs generous but discreet.
Listerine Zero Office Drops
We designed these to integrate with the launch and a heavy in store sampling campaign. Big bottles with pumps on the top and an allocation of cups were dropped off to big offices nationwide and left in the men's and women's bathrooms for the staff to try.