Air Wick Summer Fragrances - March 2012
The client brief
The client wanted to encourage trial and purchase of the new Air wick Summer Fragrances range and the automatic primes.
Air Wick Summer Fragrances range refils and automatic primes.
Working with the client's BTL agency, we formed an in store program covering high density national coverage in four weeks to coincide with their marketing campaign.
Team members wore distinctive branded “Air Wick” shirts with summery printed flower leis to reflect the new range of summer fragrances. Demonstrators were positioned close to the product with eye catching table displays in order to inform shoppers of the benefits of the new product. $3.00 and $5.00 coupons were used in Progressives and Foodstuffs respectively as an additional “call to action” for the shopper to purchase while our team was in store.
Over 670 full sized Air Wick Summer Fragrances refill packs were placed in shopper’s trolleys over the course of the campaign.