The Client Brief
To introduce the new improved Anchor milk bottle that has added value packaging in comparison to the old clear Anchor milk bottle.
The new three layered Anchor milk bottle that completely blocks out any light from entering the milk.
Demonstrators offered consumers to sample light struck and light proof milk in a small cup to find out if they could taste the difference.
While tasting, our staff educated consumers on the health benefits of light proof milk.
Consumer reach of 131,947. 84% of customers who sampled could “taste the difference”.
High advertising saturation through main stream media led to curious customers seeking more information and the ability to test the claim themselves.