Product Placement

Colgate Sensitive Pro-Relief Toothpaste

The client brief 
To raise awareness of a new product in the Colgate toothpaste range targeted at consumers who experience tooth sensitivity. To encourage trial and purchase of the brand.
The product 
Colgate Sensitive Pro-Relief Toothpaste which provides both instant and long-lasting relief from tooth sensitivity.

The response:
As the Pro-Argin technology is unique to Colgate Sensitive Pro-Relief, this aspect along with the instant relief it can provide were the key points to push. 

Dressed in dentist-style crisp white tunics, our brand ambassadors handed shoppers an applicator with a small sample of toothpaste to rub into affected areas of tooth sensitivity. Customers were then handed a glass of ice cold water to demonstrate the toothpaste's ability to work instantly.  

The outcome:
Shoppers with sensitive teeth were easily able to experience the benefits of the product instantly. Targets set for the campaign were not only met but exceeded.
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