The client brief
To provide ongoing demonstrations for DeLonghi in store on a weekly basis, supplemented by the frequent use of a mobile coffee cart. To develop brand awareness and encourage trial and purchase of the brand.
Fully automatic DeLonghi espresso coffee machines.
We formed a team of specially trained brand ambassadors to demonstrate the DeLonghi machines who know the products inside out.
Uniforms are smart and professional. Demonstrators provide a cafe-style sampling experience where customers can see, smell and taste the end result.