Fishermans Friend - Winterfest Queenstown 2012
The client brief
To get a personal connection between Fisherman’s Friend and consumers while making a huge impact on the phenomenal crowd at Queenstown's Winterfest. To raise awareness of the brand in a fun and relevant way and to encourage trial and purchase of the brand.
Fisherman’s Friend Lozenges (Blackcurrant and Original)
The top four elite female brand ambassadors were selected to staff the event and wore brightly coloured skintight PVC overalls, ensuring maximum impact and coverage of Queenstown Winter Festival. Two segways were transformed into branded Fisherman's Friend boats which the girls drove around the in key streets of Queenstown, creating a major attraction at the events.
A spinning wheel from our previous campaign was used for further consumer interaction asking them if they were “flirty or feisty” which represented the two flavours of product being sampled.
The key events that the girls were a showcase at included; the Opening Party, the Opening Festival Parade, the Jet Sprint Races, Day on the Bay, Coronet Peak, Arrowtown and Ice Hockey.
Over 16,000 packets of Fisherman's Friend were handed out over four days.