Honey Belle Pears - Feb 2012
The client brief
To encourage trial and purchase of the product
Fresh produce - Honey Belle Pears
Trays were used for mobile sampling which enabled our brand ambassadors to maximise their access to supermarket foot traffic, allowing them to sample to as many customers as possible. The product was sampled raw to enable shoppers to taste the product
Many samplers had either previously not heard of Honey Belle pears or had seen them on the shelves but not tried them, so customers welcomed the chance to sample the fruit and sales feedback was positive. Over 1000 kilograms of pears were sold during demonstrations over the course of one week.