Irish Flags - Rugby World Cup 2011
The client brief
To “green the stadiums” where the Irish Rugby Team were playing during the RWC
Irish Rugby Team
Perhaps considered underdogs the Irish team had a huge support base throughout the Rugby World Cup. The challenge was to hand out as many Irish Flags as possible to supporters on game days to supporters going to the game and not contravene the strict IRB clean zone policy, which prevented access to large areas around stadiums and on transport links.
We strategically placed team members in key areas moving them to different locations over a 5-hour period.
Mission accomplished, with print and TV commentary on how many flags there were in the stadium