Lowry Peaks - Summer 2011/2012
The client brief
To encourage shoppers to trial and purchase the product. To demonstrate the variety of flavours across the brand within the Auckland region.
Lowry Peaks produce New Zealand-made speciality food products including a premium range of fruit pâtés. The range has a number of different delicious variants, and can be used in a variety of ways from a flavoursome cheese accompaniment to an addition to many dishes.
Our brand ambassadors prepared table demonstrations, pairing each of the three variants with a different cheese depending on what would compliment the pâté flavour best.
Increased sales were experienced during demonstration sessions while also elevating consumer awareness as a large number of customers had neither heard of nor tried Lowry Peaks products before experiencing the in-store sampling.