Mr Muscle Touch Up
The Client Brief
To demonstrate the improved convenience of Touch Up Mr Muscle versus wipes and triggers.
The new Touch Up Bathroom and Kitchen cleaners in a new dispenser format designed for easy accessibility and use.
Mr Muscle Kitchen and Bathroom Touch Up was demonstrated to interested shoppers in store, utilising different props to represent relevant cleaning situations. PA announcements were organised in key stores by SCJ sales staff with the objective of driving shoppers to the in store demonstration stand.
Interested shoppers were offered a generous “discount” coupon which enabled them to essentially get the product FOC. The benefit for SCJ was that the product scanned out of store at full price therefore contributing to share and sales gain. The benefit to the shopper being they get to trial a full size product at home risk free. Over the course of the campaign approx. 3748 coupons were distributed to interested shoppers. This equates to a to a 85% conversion rate of sampling to distribution of coupons.